Two More Dilution Cases in the Pipeline
February 26, 2007
Michael Atkins in Dilution

I’m still pretty energized from the CLE I went to on Trademark Trial and Appeal Board practice. On Friday, I attended a great presentation on the Trademark Dilution Revision Act, the federal statute that in October replaced the Federal Trademark Dilution Act. Among other things, presenter J. Alison Grabell covered the three dilution cases interpreting the TDRA that STL has covered: Luis Vuitton v. Haute Diggity Dog, AutoZone v. Strick, and Century 21 Real Estate v. Century Surety Co. (discussed here and here). What was particularly interesting to learn is that there are two more dilution cases in the offing: California Board Sports v. Vans, No. 06-2365 (S.D. Calif., filed Oct. 25, 2006) (complaint here), and AmeriCash Loans v. Americash Advance, No. 07-774 (N.D. Ill., filed Feb. 8, 2007) (complaint here). These cases eventually may reveal a lot about our new dilution statute. Stay tuned.

Article originally appeared on Michael Atkins (http://seattletrademarklawyer.com/).
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