I think it’s a great model. Pick a geographic region, and try to cover it well. In recent weeks I’ve come across two regional trademark law blogs that embrace this approach. Both are well worth checking out.

First is the Maryland Intellectual Property Law Blog. Sure, it’s not only about trademarks, but publisher Brian Higgins offers plenty of interest for those who practice in our area. I particularly like his statistical analysis of new trademark filings — both in federal court and with the Patent and Trademark Office (with sweet bar graphs — I’ve got to figure out how to do that). Good Maryland case summaries too. No wonder this blog has become so popular.

The other is the Los Angeles Intellectual Property Trademark Attorney Blog, published by Milord Keshishian. This blog helps practitioners stay on top of active trademark happenings in southern California. (Indeed, according to the Maryland Intellectual Property Law Blog, California is ranked tops in the nation in terms of new federal trademark cases filed.) Recent cases summaries include an infringement suit against a former franchisee, a counterfeit claim brought by Nike, and a lawsuit between garden products makers over use of the mark FENG SHUI. There’s a lot here to check out.

Of course, it goes without saying that I’ve long been a fan of other regional trademark blogs, like the Canadian Trademark Blog, Chicago IP Litigation Blog, Las Vegas Trademark Attorney, and Australian Trade Marks Law Blog. Hopefully we’ll continue to see more regionally-based trademark law blogs in the future. They’re a great resource.