Back from a few days in the cool city pictured above, I came across a Sept. 1 New York Times story on trademark filings with the U.S. Patent and Trademark Office.
The gist is the Web is driving marketing, so it’s also driving brands.
Apparently, filings last year hit a record: 394,000 — the most since the dot-com go-go days.
Nice to read this: “[S]ome legal experts say trademark issues may take on a higher profile, fueled by the escalating value of brands in general and trademark holders increasingly trying to assert their rights, especially on the Internet.”
Assert away!
The article also has a nice rundown on recent developments in trademark law — from cybersquatting to keyword advertising to modernizing the PTO.
Thanks to Jefferson Coulter of Seattle’s Copyright or Wrong for sending this my way.