Graham & Dunn to Host INTA Roundtable on Survey Evidence in Trademark Cases

January 26, 2009
Michael Atkins in Seattle Updates, Trademark Law Resources

On Tuesday, Graham & Dunn will host the first INTA roundtable of 2009. The topic’s a good one — “Survey Evidence in Trademark Disputes.” Here’s what INTA says we will cover:

• Reviewing and analyzing surveys from past trademark cases;
• Finding out what is required in using surveys as evidence; and
• Learning strategies and techniques for developing proper surveys.

In addition, special guest Deborah Jay, Ph.D., will join us. Dr. Jay is CEO of San Francisco-based Field Research. Her experience as a testifying expert will provide extra insight into the strategic use of survey evidence in trademark cases.

Here’s a link to the discussion outline. I think INTA wants folks to have already registered, so if you have, I hope to see you there!

Hat’s off to my partner Kathleen Petrich for organizing!

Article originally appeared on Michael Atkins (http://seattletrademarklawyer.com/).