Plaintiff Kona USA, Inc., makes KONA-branded mountain bikes. Defendant DBM Nutrition makes KONA ENDURANCE-branded nutritional supplements.
Apples and oranges, right?
Not according to Kona USA — at least when DBM began sponsoring a bicycle racing team.
It filed a complaint in the Western District on June 15 alleging willful trademark infringement, false designation of origin, and unfair competition.
DBM has not yet filed an answer.
The case cite is Kona USA, Inc. v. DBM Nutrition, No. 09-822 (W.D. Wash.).