PIE-brand Pie is the New CUPCAKE-brand Cupcake

February 13, 2011
Michael Atkins in Genericism, Seattle Updates

Seattle pie maker Pie’s logo

Pie is the new cupcake.

And Seattle’s newest pie maker is Pie.

It stands to reason, then, that PIE-brand pie is the new CUPCAKE-brand cupcake.

Photo by STL

Article originally appeared on Michael Atkins (http://seattletrademarklawyer.com/).