The Perfect Trademark Infringement Comedy for Independence Day
July 4, 2011
Michael Atkins in Trademark Infringement

Likelihood of hilarity: McDonald’s vs. McDowell’s

I had the good fortune of catching “Coming to America” last night on cable.

It’d been at least 20 years since I’d last seen it.

I now realize it’s the perfect trademark infringement comedy for Independence Day.

Check out “McDowell’s” owner Cleo McDowell’s (John Amos) explanation to Prince Akeem (Eddie Murphy) — working on the restaurant’s cleanup crew to get close to Cleo’s daughter and fulfill his dream of marrying an average American woman — why McDowell’s has had problems with McDonald’s:

“Look, me and the McDonald’s people, we have sort of a misunderstanding. See, they’re McDonald’s. I’m McDowell’s. They got the Golden Arches. Mine is the Golden Arcs. See, they got the Big Mac. I got the Big Mick. They both got two all-beef patties, special sauce, lettuce, cheese, pickles and onions. But they use a sesame seed bun. My buns have no seeds.” (YouTube clip here.)

Classic stuff. Funny watching as a college freshman; hilarious watching as a trademark lawyer.

Happy Fourth!

Article originally appeared on Michael Atkins (http://seattletrademarklawyer.com/).
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