Web site screen shot (www.icmregistry.com) explaining how brand
owners can avoid having their trademarks become a .xxx domain name
Now’s the time to block porn sites from using your trademark in connection with the forthcoming ”.xxx” domain names.
This may not be a big deal to some, but if it is to you, all it takes is a simple filing to ensure that YOURBRAND doesn’t link to adult material via a Web site accessible at www.YOURBRAND.xxx.
My former partners recently wrote about this issue in a client newsletter. It’s a fine starting point for trademark owners to learn about the process.
Trademark owners have until Oct. 28 to act. A link to accredited registries that enable one to opt out of .xxx use is here.
More info on the process is here.