Fox Business had a good idea. Last week it published an article focusing on trademark and copyright issues that small business owners should consider.
I contributed a few quotes discussing the advantages — but no strict need for — obtaining a federal registration for a small business’ brand. The fact is, trademark rights are automatic in the States. But for companies that often sell across state lines — particularly on the Internet — registering a trademark with the U.S. Patent and Trademark Office expands those rights throughout the United States.
Having said that, I’d again like to plug the benefits of state trademark registration for small businesses that are fairly local in nature. If you’re a restaurant in Seattle and don’t care if a restaurant in Miami has the same name, a Washington State registration may be all you want. And getting one is a lot quicker and cheaper than applying for a federal registration.
As for copyright protection, it’s a no-brainer for a small business to protect its core product offerings if they’re “fixed in a tangible medium” (e.g., software if the company develops smart-phone apps). But it also makes sense for a small business to consider registering its Web site content if it does a lot of business on the Web. Registering such content (including original text, photos, and other content, as well as the underlying HTML code) before an infringer copies your work gives you the ability to elect statutory damages (rather than the sometimes onerous chore of proving actual monetary loss suffered) and seek attorney’s fees. That’s a good advantage, which helps with enforcement efforts against copycats.