Easy come, easy go.
On April 4, LifeWise Assurance Co. filed a trademark infringement lawsuit in Seattle claiming that rival Regence Life and Health Insurance Co.’s adoption of LIFEMAP infringes LifeWise’s LIFEWISE trademarks. (STL post here.)
The suit came three days after Regence Life allegedly changed its name and house mark.
Nineteen days after filing, LifeWise voluntarily dismissed its complaint without prejudice. LifeWise could do so as a matter of right because Regence Life had not yet answered.
Boringly good? I don’t know, but its lawsuit was boringly short.