Screen shot from Samsung’s new commercial. It’s worth watching.
You can’t call it the Super Bowl.
Or that’s what the NFL would have you believe.
Really, that’s a joke. The game’s called the Super Bowl, and if you want to refer to the Super Bowl, you don’t have to call it the “Big Game.” Using a trademark owner’s trademark to refer to the owner’s branded good is perfectly fair use. Not that I expect the NFL to agree with me.
This video — a new Samsung commercial — makes great fun of the NFL’s over-reaching control of its trademark. It’s really worth a look.
Check it out now, before its screens during the Big Game.