I wouldn’t call it a safari, but I did have the good fortune to spend the weekend in the great city of Vancouver, BC. While there, I came across this tasty example of a generic trademark: CUPCAKES brand cupcakes. I later learned the shop’s name actually is CUPCAKES BY HEATHER & LORI. However, the notion of CUPCAKES-branded cupcakes was about as close as I came to trademark law this weekend so it’ll have to suffice for today’s post.