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Dripping Wax Seals Aren't Just for Bourbon Anymore

A dripping wax seal: Not just for bourbon anymore.

After Maker’s Mark’s solid trade dress victory this summer against Jose Cuervo — in which the Sixth Circuit upheld the district court’s finding the dripping red wax seal was an “extremely strong” trademark that had been infringed — it’s notable to see some dripping wax seals in the beer aisle. (I was there completely by accident, I assure you.)

Now, beer isn’t bourbon, and these seals aren’t red, but it will be interesting to see if Maker’s cries foul. I’m not saying it should, but on the heels of such a nice win, I wouldn’t be surprised if it tried to flex its muscle beyond hard liquor.

Posted on November 19, 2012 by Registered CommenterMichael Atkins in | CommentsPost a Comment

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