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Is AGELESS Confusingly Similar with AGE-LESS SKIN FORMULA?

Lacey, Washington-based Univera Lifesciences, Inc., has brought a declaratory judgment action in the Western District against Texas-based Bluebonnet Nutrition Corp. The question is whether Univera’s use of AGELESS in connection with dietary supplements is confusingly similar with Bluebonnet’s use of AGE-LESS SKIN FORMULA for nutritional supplements. Univera states it sells its supplements through a multi-level distribution network and Bluebonnet sells its supplements through retail stores.

Univera brought suit after receiving a cease-and-desist letter from Bluebonnet alleging confusing similarity. Bluebonnet has not yet answered the complaint.

The case is captioned as Univera Lifesciences, Inc. v. Bluebonnet Nutrition Corp., No. C06-5721. It is situated in Tacoma and assigned to Judge Ronald Leighton.

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