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More on Utah's Key Word Advertising Statute

Eric Goldman of the Technology & Marketing Law Blog had a great post April 9 about Utah’s key word advertising statute, which STL discussed here. In it, he links to bill sponsor Sen. Dan Eastman’s blog defending the statute, and offers an insightful critique. He concludes:

“Sen. Eastman’s intransigence (“I make no apologies”) is understandable but unfortunate. This law will fail in the courts, and it would be a true public service to declare a “mea culpa” than to waste a lot of Utah taxpayers’ money in a futile defense of the law.”

Prof. Goldman also links to other resources on this issue. It’s a good read.

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