STL to Road Trip to Boise for Technology Law Conference
I’ll be heading to Boise, Idaho, on July 10 to speak at Law Seminar International’s Technology Law conference. I’ll be presenting on “Practical Tips for Use of Trademarks,” which the brochure describes as: “How should search engines, web linking, and new logo placement opportunities affect your trademark licensing program? What are the minimum requirements and for best practices policing trademark misappropriation on the Internet?” As the title suggests, I intend to focus on practical tips, such as essential elements in trademark licensing agreements and how to avoid having your cease-and-desist letter embarrass your client and you when it’s posted on the Internet. When the program is over, I’ll post my slides. More info on the program here.
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