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An "Excellent" Example of a Descriptive Trademark

EXCELLENT brand is an excellent example of a descriptive trademark

Seattle’s Uwajimaya Asian grocery store is one of my favorite spots.

Besides being the place to buy soba, udon, and ramen, it’s a fantastic place to find descriptive trademarks.

Not that we’re running low on descriptive trademarks around town. After all, we’re the home of AWESOME TERIYAKI HAMBURGER, SEATTLE’S BEST COFFEE and, yes, SEATTLE TRADEMARK LAWYER. But I still dig seeing a company bust out a brand like EXCELLENT FLOUR STICK.

If its slogan of “Once Tasted, Ever Wanted….!” is any indication, I’d say it has established secondary meaning.

Posted on July 17, 2011 by Registered CommenterMichael Atkins in | CommentsPost a Comment

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