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"Chinese Restaurant" New Winner of Seattle's Most Generic Trademark?

A new winner in the category of Seattle’s Most Generic Trademark?
Signs advertising “Chinese Restaurant”
in Seattle’s Phinney Ridge neighborhood (Photos by STL)

Spotting generic trademarks is a bit of a sport at STL (see posts here, here, and here).

We’ve found some good ones over the years, but for a minute it looked like we could crown a new champ: CHINESE RESTAURANT for a Chinese restaurant located in Seattle’s Phinney Ridge neighborhood.

At least that’s what its signs say.

Unfortunately, after further investigation, we’ve determined the establishment actually has a name: Greenwood Mandarin Restaurant. Not a terribly distinctive name — given that it’s located on Greenwood Avenue — but still a sizable step up from CHINESE RESTAURANT.

Guess we’ll have to keep looking for a new champ.

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Reader Comments (4)

CHINESE RESTAURANT? or CHINESE FOOD? Both are pretty generic, but the former flows better in the post. http://en.wikipedia.org/wiki/Cognitive_dissonance?
Just poking fun, have a great morning!
May 30, 2012 | Unregistered CommenterKevin Halverson
June 3, 2012 | Registered CommenterMichael Atkins
Does that mean I can't put a sign that says "Chinese Food" outside of my restaurant?
July 9, 2012 | Unregistered CommenterPete
Nope. Put whatever sign outside your restaurant that you want. But if it's a Chinese restaurant, CHINESE FOOD is a pretty bad trademark, i.e., a pretty bad way for you to distinguish yourself from all the other Chinese restaurants out there. Don't you agree?
July 17, 2012 | Registered CommenterMichael Atkins

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