Seattle Trademark Lawyer

Ashley Bickerton’s “Tormented Self Portrait.” I liked the brands.

My firm turned one this weekend.

I’m happy to say the lights are still on, our spirits are still high, and we look forward to another year of helping clients protect their intellectual property rights. Thanks to the many persons who helped make our first year a great success (and a lot of fun)!

To celebrate the milestone, I took the show on the road last week to New York, where I found a little time to duck into the Museum of Modern Art.

One of the first pieces I saw was Ashley Bickerton’s “Tormented Self-Portrait,” featuring a collection of well-known trademarks. The artist’s use of brands in the work is no doubt critical of the role of consumerism in society, but to a trademark lawyer it’s a pretty nice collection of logos.

I’m no art (or social) critic, but I gotta say, choice is good. Trademarks efficiently help consumers decide between competing sellers, and motivate sellers to produce high quality goods. To a trademark attorney, that’s worth celebrating. My guess is that’s the opposite of what the artist intended, but it’s what I see in the work. Cheers to trademarks!