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STL on Infringement Safari: China, Part 2

I was having so much fun in China on infringement safari, I couldn’t resist a second installment.

Here are some more snaps from Xi’an: 

 The original and a fan

As mentioned yesterday, this was a from brick-and-mortar store, not a back alley market.

Not to be outdone, Nike has some fans in Xi’an as well:

Nike’s swoosh and some similar designs

Nor are these shoe companies fly-by-night. The bottom one, Li Ning, has enough financial muscle to hire Chinese superstar Yao Ming as its endorser. It’s reportedly the top Chinese athletic brand.

I wonder if it’s fashionable to call to mind the original, but with a twist.

Apart from infringement and dilution, it all may be tongue-in-cheek.

Tomorrow’s final installment: coffee shop infringement.

Posted on October 26, 2010 by Registered CommenterMichael Atkins in , | Comments2 Comments

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Reader Comments (2)

Surely you aren't suggesting that the bottom three logos are confusingly similar to the Nike Swoosh? If so, you might as well throw in the logos for Asics, Brooks, Newton, and any other shoe manufacturer using an arc in their logo. Or is it the orange that's bothering you?
October 27, 2010 | Unregistered CommenterKWW
Thanks for your comment. If I were the judge, I'd say the first two infringe and the second two don't. There's only so much you can do with a shoe logo, as you point out. However, all seem to be influenced by -- if not adapted from -- Nike's swoosh. I don't think the color is coincidental, either.
October 27, 2010 | Registered CommenterMichael Atkins

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