« Fair Use Doctrines Protect Lawful Use of Another's Trademark | Main | The Sonics Haven't Quite Returned to Seattle. Neither Have Their Trademarks. »

Commercial Pokes Fun at the NFL's Control of its "Super Bowl" Trademark

Screen shot from Samsung’s new commercial. It’s worth watching.

You can’t call it the Super Bowl.

Or that’s what the NFL would have you believe.

Really, that’s a joke. The game’s called the Super Bowl, and if you want to refer to the Super Bowl, you don’t have to call it the “Big Game.” Using a trademark owner’s trademark to refer to the owner’s branded good is perfectly fair use. Not that I expect the NFL to agree with me.

This video — a new Samsung commercial — makes great fun of the NFL’s over-reaching control of its trademark. It’s really worth a look.

Check it out now, before its screens during the Big Game.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.