Seattle Trademark Lawyer

Easy come, easy go.

On April 4, LifeWise Assurance Co. filed a trademark infringement lawsuit in Seattle claiming that rival Regence Life and Health Insurance Co.’s adoption of LIFEMAP infringes LifeWise’s LIFEWISE trademarks. (STL post here.)

The suit came three days after Regence Life allegedly changed its name and house mark.

Nineteen days after filing, LifeWise voluntarily dismissed its complaint without prejudice. LifeWise could do so as a matter of right because Regence Life had not yet answered.

Boringly good? I don’t know, but its lawsuit was boringly short.

Time will tell whether LifeWise’s trademark infringement lawsuit will be
“boringly good.” (Screen shot from LifeWise’s Web site)

Health insurer LifeWise has sued competing health insurer Regence Life for trademark infringement.

LifeWise Assurance Co. and affiliates claim Regence Life and Health Insurance Co.’s adoption of LIFEMAP infringes their LIFEWISE registered trademarks.

Both health insurers do business in Washington and Oregon.

LifeWise filed suit after Regence Life allegedly changed its name to “LifeMap Assurance Company” and its house brand name to LIFEMAP. The change allegedly occurred on April 1.

“The new corporate and brand names represent an obvious and intentional copy of the ‘LifeWise Assurance Company®’ and ‘LifeWise®’ servicemarks, and are confusingly similar to the LifeWise® branded products and services offered by Plaintiffs,” the complaint alleges.

LifeWise filed suit on April 4. Regence Life has not yet filed its answer.

The case cite is LifeWise Assurance Co. v. Regence Life and Health Insurance Co., No. 12-00568 (W.D. Wash.).